AnyShape: A New Take on Everyday Womenswear
AnyShape launched in Vietnam on December 3, 2023, focusing on everyday womenswear.
The idea originated from the founder’s frustration with the clothing options available to her. It was often difficult to find pieces that felt thoughtfully designed and distinctive without being over the top. While there were many casual options and garments tailored for nights out, choices for the space in between were limited.
This gap inspired the creation of AnyShape. The founder set out to redefine everyday dressing in Vietnam, seeking clothes that were easy to wear yet still carried a unique touch. Most options she encountered were either extremely casual or meant for special occasions, leaving little for those seeking something in the middle.
AnyShape was designed to fill that middle ground, offering women the freedom to dress well without waiting for a special occasion.
Side slits, fitted cuts, and open necklines are among the details featured throughout the collection. Rather than adhering to a single standard fit, the collection offers a variety of silhouettes. Some tops and dresses include built-in padding, while low necklines and side slits are incorporated into several styles.
AnyShape is designed for everyday wear that never appears too casual, providing women with options for when they want to look more polished without resorting to evening attire