Dollsinbows: Beauty with Purpose
Based in London, Dollsinbows is a British fashion label that focuses on making clothes in small quantities. The brand pays close attention to the fabrics, construction, and finishing of each piece, with the intention of creating clothes that can be worn and appreciated for more than just one season.
Its philosophy is summed up by the words “Beauty with Purpose,” with care, intention, and longevity informing the way the brand designs and produces its collections.
Dollsinbows keeps production small, which means each garment can be given proper attention from the design stage through to its completion.The pieces are designed in the London studio, with close attention to fit, construction, and the fabrics used. Each garment is then checked during the finishing process, with particular care given to the smaller details. The focus is on making clothes that can be worn and kept over time, rather than being replaced with each change in season.
Craftsmanship plays an important role in the way they approache evert collection. With production kept to smaller quantities, each garment is checked by hand before it leaves the studio. Attention is given to the stitching, construction, and finishing of each piece, with the people making the garments involved in these final checks. It is a more hands-on approach to production, where the details of each garment are looked at individually.
The brand considers sustainability at different stages of production, starting with the materials used and continuing through to how the garments are made and sent out. Dollsinbows uses responsibly sourced fabrics and aims to avoid unnecessary waste during production, while orders are packed without plastic.
Dollsinbows takes a slower approach to fashion while keeping its British design roots at the centre of the brand. Its clothes are made for those who look at the quality of a piece and how it has been made, rather than simply what is new each season. The intention is for the garments to stay in your wardrobe and continue to be worn long after their initial release.